Exercise 11.1

Name: Tracer Razor
Advertisement: Schick Razor

1. What is the promise of benefit offered by this headline?
• They promise a closer shave
2. How does the illustration demonstrate the product? How does this illustration attract attention?
• The image is a picture of the razor being advertised shaving a basketball, which grabs a viewers attention because you don't shave basketballs. However, a basketball is perfectly round but the razor still gets a perfect close-up shave, which demonstrates the products ability to shave a face.
3. What proofs of the promise of benefit in the headline are offered by the body copy?
• The body copy explains that the Tracer Razor is the only razor with twin blades that flex, tracing every curve on your face like it shows with the basketball.
4. What action does this ad tell readers to take?
• The advertisement does not give an action to take for the readers or viewers.