Michelle Wright

Three Things I learned from Broadcast Journalist Michelle Wright:

1. I learned when making resumes, it is always a good idea to have an online resume as well as a paper resume for future employers to look at and to set them above other applicants for job positions.
2. Another thing that I learned from Michelle Wright was using a video montage in an online resume. These video montages allow employers to see just how great you are in the field and allow you to be creative.
3. Michelle Wright, also, took us through a couple of online resumes to give us examples; one of them was mainly a montage of his greatest broadcast moments. The other girl made her online resume in the form of a website showing off her skills and experience in production.

Exercise 11.1

Name: Tracer Razor
Advertisement: Schick Razor

1. What is the promise of benefit offered by this headline?
• They promise a closer shave
2. How does the illustration demonstrate the product? How does this illustration attract attention?
• The image is a picture of the razor being advertised shaving a basketball, which grabs a viewers attention because you don't shave basketballs. However, a basketball is perfectly round but the razor still gets a perfect close-up shave, which demonstrates the products ability to shave a face.
3. What proofs of the promise of benefit in the headline are offered by the body copy?
• The body copy explains that the Tracer Razor is the only razor with twin blades that flex, tracing every curve on your face like it shows with the basketball.
4. What action does this ad tell readers to take?
• The advertisement does not give an action to take for the readers or viewers.

Response to "The Persuaders"

1. "The Persuaders"
• The Persuaders is a PBS sponsored video about the advertising industry, the process to creating top advertisements, and how this industry affects the average American.
• One of the first things mentioned in the video serious is the word: “clutter,” which, in terms of media, is the overwhelming collection of advertisements built up over time. The video states, “Every effort to break through the clutter is just more clutter…we develop immunities…[they know] the moment they stop trying to persuade us, we forget about them.” Companies, businesses, and organizations will then hire advertising companies and spend ungodly amounts of money to “break through the clutter”; but only a few are successful.
• In order to “break through the clutter,” many organizations and businesses will spend hundreds of thousands of dollars on advertisement agencies or specialists and spend millions of dollars on the advertisement itself. (141 words).
2. "The Aftermath"
• After watching all the video chapters of "The Persuaders," you become more aware of the messages out there and what it might have taken to create said message.  Not just advertisements between television programs, but also the advertisements within the advertisements.
• With the improvement of technology, people are increasingly able to shift through all the clutter and skip over the many advertisements, which is good for consumers, but is a waste of money for businesses.
• This is where product placement comes in; I can see when I go on Netflix and watch a movie or television program different products that I wouldn’t have classified as an advertisement before watching “The Persuaders.” It will be very interesting to see what new forms of advertisements will exists once product placement will become clutter because in time all those advertisements will become clutter (142 words).
3. "The Critique"
• Although "The Persuaders", made in 2004, was a really informative look into the industry of advertising, it was extremely out-of-date when it comes to advertisements of 2014. Product placement has grown to epic proportions and even exists throughout the video itself and the ideas for advertisements seem to be ever expanding.    
• I noticed when the video focused on the airline Song and the process of how they created their commercial; This shows just how out-of-date the video is because the airline Song is not a big time airline, if it even still exists.
• Another thing you will notice about “The Persuaders” is the amount of time they focused on advertisements that truly broke through the clutter. They focused so much time on companies like Song, which only added to the clutter, and spent less time on advertisements that have a huge impact (142 words).

Ex. 7.3, page 149

Word Count: 250 words
Print Out

Exercises 9.1 and 9.2

Ex. 9.1 Writing Radio News Stories

[Reporter]: State legislature finished a marathon debate with 30 hours in Senate and 30 hours in the House. The Bill debated would would raise the legal drinking age from 19 to 21. The Bill was passed in the House 55-40 and passed by Senate 18-12. [Also:] University honor society to hold inductions next Friday. A total of 35 will be inducted. Todd White was a basketball player at Central High School and collapsed while running during a practice game and an ease of the licensing of new nuclear power plants in order to reduce dependence on foreign oil and make America greener///

[News at 11]

Ex. 9.2 Writing Radio News Stories

[Reporter]: Police chief Clayton Wheat at the press conference this morning talks about department's continuing investigation. Billson had taught at this university for 36 years and was awarded the university’s “Outstanding Professor” award last year. She will be missed. [Also:] Jpe Jamison the president of a local group of investors led by First Trust Bank made an annoucement this morning. Both of the drivers are unhurt but one truck which was refrigerated, lost at least ten thousand dollars worth of goods. Both drivers have been cited for speeding and reckless driving///

[News at 11]

Exercises 8.1 and 8.2

Ex. 8.1 Writing an Audio News Story 

[Reporter]: 15-year-old freshman was pronounced dead earlier today at Central Valley Memorial Hospital after failed attempts to revive him. Todd White was a basketball player at Central High School and collapsed while running during a practice game. [Also:] at the Western Governor’s Conference meeting in Salt Lake City, Grace Green the Secretary of the Interior announced a new 8-hundred-million dollar energy plan. The plan calls for a 5-year reduction in strip mining and an ease of the licensing of new nuclear power plants in order to reduce dependence on foreign oil and make America greener///

[News at 11]

Ex. 8.2 Writing an Audio News Story

[Reporter]: Education Professor Elizabeth Billson died at the age of 58 after suffering from cancer for ten years. Billson had taught at this university for 36 years and was awarded the university’s “Outstanding Professor” award last year. She will be missed. [Also:] Last night two trucks collided on I-59 causing a traffic jam that blocked roads going both directions for approximately 45 minutes. Both of the drivers are unhurt but one truck which was refrigerated, lost at least ten thousand dollars worth of goods. Both drivers have been cited for speeding and reckless driving///

[News at 11]

Ex. 5.9 5.10

Exercise 5.9

• Who: Duane LaChance, 53
• What: LaChance suffered third-degree burns
• When: 3 p.m. today
• Where: Petal Municipal Power Plant, 222 Power Drive Petal, Miss.
• Why: LaChance was installing new pipes on the roof of the plant when he accidentally touched wrench to a power line carrying 15,000 volts
• How: Same as why
• Lead: Henry Rosen, project manager for Gross Engineers says Duane LaChance suffered third-degree burns while on the job today at Petal Municipal Power Plant.

• Who: Peter McCartney
• What: Exploratory throat surgery
• When: Today
• Where: Riverside Hospital
• Why:Voice reduced to a whisper following Bennett Auditorium performance
• How: Putting too much stress on voice
• Lead: Peter McCartney was checked into the hospital tonight with scheduled throat surgery tomorrow; the famous rock singer's voice was reduced to a whisper following a Bennett Auditorium performance.

• Who: Hattiesburg Board of Education
• What: Board of Education passed new rules proposed by administration
• When: This school year
• Where: Hattiesburg Board of Education meeting
• Why: enrollment dropped by 200 students to 1,050
• How: All members were present
• Lead: This morning, the Hattiesburg Board of Education met to discuss new rules proposed by administration.

Exercise 5.10

• Who: John Dumont and George Johnson
• What: Crashed on takeoff at Kennedy International Airport
• When: Thursday night
• Where: Kennedy National Airport in New York City
• Why: No given reasons why.
• How: Plane crashed
• Lead: Five persons were killed in a plane crash Thursday night at Kennedy National Airport in New York City; John Dumont and George Johnson from Backwater State University escaped injury.

• Who: Norman Meeman
• What: Spoke at the William Oxley Thomson Memorial Library
• When: 4:30 p.m. today
• Where: Room 111 of the William Oxley Thomson Memorial Library
• Why: Won the Pulitzer Prize two years ago
• How: His book, My Life as Far as It Goes
• Lead: Norman Meeman, winner of the Pulitzer Prize spoke today at the William Oxley Thomson Memorial Library today to an audience of mostly English majors.

• Who: Clement Crabtree
• What: Was among 32 winners of the annual George Washington Honor Medal
• When: Last Week
• Where: Valley Forge in Pennsylvania
• Why: Cited for his essay called "Plan for Peace"
• How: He urged distribution of free packets of red, white, and blue flower seeds in foreign nations
• Lead: Clement Crabtree was announced one of 32 winners of the annual George Washington Honor Medal last week for his essay entitled "Plan for Peace."